Introducing Hongbing Iris Cai
Iris Cai is a strategic consultant and international speaker. With a background in finance and 10 years with WPP Group in China, Saatchi & Saatchi in China and London, Iris advises exporting clients on all aspects of the Chinese culture, and brings them an in depth understanding of the Chinese language, way of thinking and way of working.
A lecturer in Chinese business culture at London Business School and a regular guest on BBC Radio 5 Live's "On the Money" programme, Iris runs strategic consultancy Positive Speaking, which specialises in helping companies build effective communication with Chinese people and Chinese business.
Iris also co-presents briefings with Richard Mullett to the Government's UKTI China-based representatives on how to negotiate in China and understanding Chinese culture.
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